July 2015 - Getting Supplies for your Online Store

Riding the Amazon Wave

Riding The Amazon Wave

Many of you started your life as an online business person by selling items on Amazon or Ebay.
Some of you are just starting out and learning as you go. I would like to first tell you that Amazon is
a great place to get started. I suggest Amazon over Ebay because Amazon does not treat you as an employee. You are sort of an associate. A junior partner who can work their way up in the business.
Amazon is the number one online seller. They have won the online wars and you can use them to grow your own online business.

Here is what I am suggesting. Whether you are just starting out or have been selling on their site for years there is something that many people have not considered. You can use them to market your own website. Every time that you deal with a customer you should include information about your business. You should offer discounts if they would visit your site directly. You can offer discounts for referring a friend. Remember that the goal is not just to get a single sale, but to build a relationship that will last for years.

You should try to make Amazon customers your customers.

You can make your Amazon customers your customers by including information about your website and discount offers with every item that you ship. You can also collect email addresses and use them for email marketing. Keep in mind that email marketing is the most cost effective advertising you can do. you will earn back at least twenty five dollars for every dollar that you spend.

Running an online business is about both offering deals and making deals. It is about finding customers and making them yours. Money is not the goal it is a by product of the goal. Concern yourself with turning sales into customers and the rest will follow. You may never become as big as Amazon, but you can earn a great living for both you and your family.
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Online Business Goals

Online Business Goals

If you don’t drive your business, you will be driven out of business. – B.C Forbes

Nothing is easier than starting a business except failing with that business. Whether you have decided to start a brick and mortar busines or an online business the easy part will be starting the business. You can put up a website with a store front and call it a business in less than an hour. That is the easy part. The difficult part is designing a business that is built to last.

A business needs both short and long term goals. You need to understand not only how to start it, but how to maintain the business and the early momentum, if there is any, that you have achieved. I designed this website to help other online business people to find way to grow their businesses.

Let’s look at a few goals that you have started with.

Building a brand name so that your business will become known to the general public.

Reaching a broader customer base through advertising such as email marketing.

Earning money. I not sure that all of you are aware of the fact that most businesses exist to earn money. There primary goal is cash flow. It should first pay for its existence. It has to generate enough cash to cover hosting fees and the cost of domains and advertising. Next it need to put money in your pocket. The site that you are visiting right now has a number of ways that it covers the cost of its existence and this is not even a store site. This information site pays for itself through adsense revenue. Through commissions from those who have signed up for hosting packages through hostgator and purchased domains. It also puts money in my pocket through the sale of my ebooks. Ebooks are a fantastic way to generate extra income from the written content at your site.

My advice for you is to take a day and consider what are the core business goals of your website or online business. Work or refocusing those goals if you are not earning the cash flow that you believe that you should.

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