Most of us never recognize opportunity until it goes to work in our competitor’s business. –P.L. Andarr
How many times during the life of your business have you looked back at an opportunity that you considered taking and did not only to see that they were taken by someone else and turned out to be a big success?
We normally kick ourselves for these mistakes and move on promising at the time that you will never make that mistake again. The next time a good business opportunity comes along you will jump at it.
The truth is usually the opposite. We make the same mistakes over and over again. If we are risk takers we take risk while if we are risk averse we find or create excuses to not do what in our guts we know is the best thing for our businesses.
I interact constantly with people who visit this site. I am often thanked by those who have taken advice found here or signed up for a service suggested here. I have yet to be told by someone who tried email marketing or social marketing that it did not work for them. I have yet to be told by those who tried some of the supply channels that I have suggested that it was not worth the effort.
-The sure way to miss success is to miss the opportunity. –Victor Chasles
Your goal as a business person should be to take advantage of every opportunity. Look at an opportunity that comes your way in the same way that you would look at a turnover in a football game. You have been given an extra possession of the ball. You have basically been given a free shot to score. When you decide to do nothing it is the same as deciding to kneel down on the ball when you are in the red zone. Why do you do this and then wonder later why is it that your business is not growing?
I can tell you that email marketing always results in turning a profit when done correctly. The only reasons not to try it is either you are too scared to do it or you believe that you are not intelligent enough to do it.
If you are scared I can not solve that problem for you. If you doubt your intelligence I can tell you that it is mostly point and click. The services do most of the heavy lifting. You started a business. You pay your own bills. You understand how online business works. If you were able to find this site and read this post you are easily capable of understanding email marketing and many of the other services I will suggest to you over the months and years to come.
Here is a basic tutorial on Email marketing. After it I will include a video about a service that I really like. They offer a free trial so you do not have to invest any money. If it works for you then and only then will you spend anything on the service and the average return on investment in the email marketing arena is over twenty to one.
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