Month: March 2013

Good Business In Not About Luck

Business Is Not About Luck

 

“Luck is what happens  when preparation meets opportunity.”-Seneca, Roman Philosopher

Maybe you have heard it said or even thought it yourself, If I get lucky my business will make more money.


Luck is what we make for ourselves. Luck is not magic. Luck is being prepared for that moment when hard work and planning meets with opportunity. We do not stumble over new business. We do not have new and loyal customers fall into our laps. Those new customers to our online businesses are something that we have planned for. We found ways to reach them and better yet got our existing customers to bring them in for us. We have provided great services which the existing customer has told others about. We have supplied world-class goods which the existing customer has told others about. When the new customer arrived to our store front we were ready to greet them. Ready to provide what they needed and sometimes what they did not know that they needed. You  held onto their basic information after the first transaction and then found ways to market to them over time and by doing this you created a repeat customer.

What I am telling you is not something new. It is something that the experience of others have taught us all over time. You are going to have to work hard, but before this you are going to have to learn how to work smart. Wasted effort is worst than no effort at all. Wasted efforts kills time and time is the one thing that can never be replaced.

To grow your online business you are going to have to learn new methods. You are going to do some trial and error testing and then you are going to put into action what you have learned. The hardest part of this is just making up your mind to do it. Every great achievement in life usually begins with a simple choice made.

TigerDirect

Advertise To Existing Customers First

-“Early to bed, early to rise, work like hell, and advertise” –  Ted Turner

Who knows about your business?

Are you getting the word out?

Do the right people know that you exist?

The right people meaning those who could be potential customers. Unless you are independently wealthy your business will not be able to exist long without them. Sure there are those customers who find you and the best thing that you can do is to treat them so well that they will tell others about your business and how it was to deal with. In other words the best way to advertise your business is to get others to do it for you.

This site is a business and the best way to grow it is to have you as a visitor to share my post and to tell others about this site. Then have that process repeat itself until this site is getting a flood of visitors. Those visitors sign up for the services that I promote or click on the google ads at google displays here and in my idea world I am a millionaire in no time.  It sounds too easy, but it has actually worked that way for some who have started information based websites.  What every your online business is you need to first do a great job at it so that your customers will advertise it.

Next you must advertise to these customers. I know that it seems strange to advertise to people who have already purchased something from you. Just look at it this way, imagine that you are running a restaurant instead the online business. The best customer for any restaurant is someone who has already eaten there. They know the quality of the food, drink and service provided. This customer will welcome hearing about something new that their favorite restaurant has to offer. A new menu item or a great upcoming sale.

The same holds true for your online business. Advertise to the existing customer first. Tell them about something new that your online business has to offer. Go out there and make them a returning customer through deals and email marketing.

Then after you have perfected this you will go out and get more customers through things such as social marketing. In the new world of online business social marketing is a great way to introduce yourself to new customers.
I know that you have a number of questions about what I have suggested. The most important one is why should you do this.


The answer is the only one that matters in the world of business whether it is brick and mortar or online business. You will do this things because you want to make more money. Because money matters. We want to grow our online businesses because we want to increase our cash flow. The only reason to increase our work load is to increase our bottom line.

I encourage you to do what it takes to generate more money. It is not being greedy and even if it was I believe that a great man named Gordon said that Greed is good.  Let them call you greedy as long as they end that sentence with millionaire.

Let’s advertise and grow that customer base. Okay, could you take a moment to stumble us on Stumbleupon and to share this post with a friend.