The two most difficult parts of running a retail business is finding a good location and getting quality wholesale supplies. First we are going to talk a bit about getting things to sell. You can do this the hard way by going the drop shipping route. I have nothing against drop shipping it is just that the profit margins are limited. Think of it this way that for every person involved in touching the item as it progresses toward the customer that person has to be paid. Just recall that age old saying in business, if you want to get rich you need to cut out the middle man.
The second best way to run a online store is to buy your supplies in bulk, package and ship them yourself. This is usually where the difficulty set in. Finding supplies who will sell you the hottest and most popular new items at your price is a challenge after all if it was easy to find these supplies for your online store then everyone would be doing it.
Let’s look at a video from a guy who can help.
Now you need an address for your store. A long time ago this would mean finding an actual brick and mortar building. That would have cost you thousands of dollars to rent or lease and a small fortune to buy. These days all we need is a domain name and a place to put it. Your domain name is usually a variation of the name of your business. Make it good and easy to remember. When people think of the thing that you sale your domain name will pop into their heads. If you sell burgers it should be something like burgers.com. Also keep in mind that there are .net, .info .biz and so forth. Take your time and do some research before making this pick. Location, location location is super important and your name is your location. I am recommending using Godaddy because they are the best, but you can feel free to pick another domain provider.
Now we must set up our basic website.
Thanks for dropping by and good luck with your online business.
When you formed your online business you thought that business itself was the category that you were entering into. If your business has not generated any real money this is because you do not as of yet understand that your idea of category is too broad. The category has to be your end focus because in the end category is everything.
You need to refocus your business. You need to take a few hours or even days to examine what it is that you are really trying to sell online and attack it.
You need to define the category.
You then need to advertise in that category.
TELL THE WORLD WHO YOU ARE.
You need to tell everyone that this is your category if you wish to dominate that category. Burger King sells burgers. KFC sells chicken. Pizzahut sells pizza. They have identified the sub-category that they exist in within the fast food restaurant industry as a whole. Come to us for burgers, come to us for chicken, come to us for pizza. They may sell other things and those other things may very well be where the profit is, but they get the customer through the door by pushing category and in turn dominating it.
You must first define who you are and what it is that you are marketing. By doing this one thing you will grow your online business by leaps and bounds. If your business is not growing and adapting over time then you will find that it is dying. A business should be thought of as a living and breathing thing. Focus on the life of your business.
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Let’s talk about some keys to better online marketing.
At the point when the vast majority start any sort of online business they appear to have a great deal of desires. They think the cash will come moving the minute they put their includes, get a website page, or spend on publicizing and an advancement crusade, and so forth. On the off chance that you have a business you essentially can tell that that is not so much the situation. Be that as it may, this specific article I am going to devote it to Internet business. I figure, you are internet perusing this article at this time, perhaps you may need to take in not more than a few moments more about how to offer your items or administrations on the web.
Coincidentally, don’t think in light of the fact that you are a development laborer for instance, that the web couldn’t be useful to you. You get somewhat imaginative and you’ll be shock with the thoughts that can occur that could assist you with producing salary on the internet. In any case, how about we proceed with the article should we?
I am not going to deny the way that a considerable measure of benefit can be created in brief times of time. It has happened in the past and will continue happening later on. There is an old saying, “There’s nothing more effective than a thought who’s chance has come!”
As such, you can have an exceptionally lucrative thought, yet the business sector is not prepared for it, in this manner you may wind up loosing your venture just to figure out months after the fact that that extremely same thought turns into a gigantic accomplishment for another person. Essentially, being at the perfect spot at the opportune time positively makes a difference. Furthermore, you will ALWAYS be at the correct spot and the perfect time on the off chance that you listen to your heart. To the managing Spirit inside.
At that point off kilter, there is the opposite side of the coin. Having an awesome thought, being at the perfect spot at the opportune time, yet not having the capacity to profit by it. All things considered, this is the thing that this article is going to address. We are going to investigate the reasons why individuals purchase! What’s more, I am going to dismember every subject quickly so you can have a much more profound understanding in respect to how the greater part of the accompanying bits of the riddle fit together.
Initially, I am going to address the word’s significance VALUE. When you have something to offer where there is an open business sector for it, and more than likely there is an interest for your item, your endeavors rotate around publicizing. In the event that what you are promoting is being offered by different organizations, then you have what is called rivalry. That being the situation, you must have the capacity to make an earnestness for individuals to purchase from you, else you could free your potential clients to your opposition, not on account of their’s are essentially better. But since of the way that not everybody purchases on the first visit. In some cases clients require a tad bit of time before they settle on a choice. So on the off chance that you effectively presented them to what you bring to the table and later on they see the same item on another person’s site, they may be prepared right then and there to buy. They may wind up requesting from another person that item or administration which you set aside the opportunity to instruct them on the primary spot.
Since web surfers are what it’s called drive purchasers, you got the opportunity to be arranged so that when a potential client visits your webpage, she/he is prepared to settle on the choice right then and there!
On the off chance that you are publicizing a feature tape that shows individuals how to market items on the web, you have to make sense of approaches to expand the “Worth” of what you bring to the table. You have to answer inquiries, for example,
* Why is your feature superior to anything the rest?
* What is in your feature that you feel would make somebody say, “I need this!”
* What are they picking up from requesting?
Since the very beginning, promoting is about making sense of approaches to offer individuals on the thought that in the event that they obtain whatever is you bring to the table, they will “increase” something from it. In the event that you have been subscribed to couple of pamphlets and have perused advertising articles, they outline what I have recently said in single word. Advantages. In the event that from the earliest starting point you can bring up would could it be that your guests will pick up from your item or administrations, you increment significantly the estimation of your item.
This is by all account not the only approach to enhance your item. However, this is the most ideal approach to build up affinity and create interest. So you should dependably start by telling them how your item or administration is going to make them feel, or enhance their life, or assist them with winning, and so on.
When you have possessed the capacity to increase the value of your item or administration, genuineness, respectability and validity assume an essential part. Possibly comfortable snippet of procurement, contingent upon what amount your asking cost would they say they is, may ponder, “how would I know this individual hear what she’s saying?”
So how would you include respectability? On the off chance that you are a specialist on something, would you be able to let me know about your experience? Do you walk your discussion? Does your site reflects what you discuss? For instance, don’t make a go at letting me know how utilizing casings and JAVA dialect can conflict with web crawler arrangements and how awful they are for me, in the interim, your webpage utilizes both, JAVA and edges. To me it implies one of two things, you don’t recognize what you are discussing and consequently simply going along what others have let you know, or there is something you realize that you are not letting me know.
Does that imply that on the off chance that you don’t have an incredible resume individuals wont purchase from you? By no means! Your resume could be your site. Here is the thing that I mean, in the event that somebody visits your site and you don’t have a degree as a nutritionist, however your site is loaded with exceptionally persuading articles and profitable data that demonstrates that you comprehend what you are discussing, that is sufficient to include validity.
Give me a chance to make it one stride further, on the off chance that you make an intense direct mail advertisement, you can have your guest so occupied with the data that she/he wont significantly try to figure who you are, or what you do. In any case, to draw that off, you must offer an item that has incredible quality, and if conceivable, a cash back ensured!
You should do nothing more than to originate from a position of trustworthiness and administration, and the length of you can indicate tenable courses in which your item will advantage your business sector, you ought to have the capacity to offer your product(s) and/or service(s) on the web.
So you have something of worth and you have possessed the capacity to pick up validity. What would you be able to do to add more substance to your item or administration?
Suppose you are giving a discourse and need to cite an article with respect to your topic which you have composed on a bit of paper, on the off chance that you hold the paper and read the words from it, it holds more believability than if you were just saying the words. Why that is? I don’t have a clue. In any case, that is only one of those fascinating puzzles we go over each once in for a short time.
So by having somebody saying something positive in regards to your item or administration, it aides include validity which thusly assists likewise with expanding the estimation of what you are putting forth.
What we have done as such far is, we have deliberately made influence. We have given a strong establishment in the matter of why individuals ought to, as well as must acquire whatever it is you are putting forth. Expecting that you are setting every one of these methodologies in the RIGHT ORDER, positive results ought to be path inside of your range.
So what makes individuals purchase is:
* Value-Benefits (What am I picking up from this.)
* Value-Honesty (How would I know this is valid.)
* Value-Endorsements (What others need to say in regards to this.)
Notice that I utilized “worth” alongside each sample on the grounds that esteem is the thing that individuals consider before getting anything. Advantages, trustworthiness and uprightness and also supports, notwithstanding when every assume a part in itself, they all have once thing in like manner. They “include worth” to your item.
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If you don’t drive your business, you will be driven out of business. – B.C Forbes
Nothing is easier than starting a business except failing with that business. Whether you have decided to start a brick and mortar busines or an online business the easy part will be starting the business. You can put up a website with a store front and call it a business in less than an hour. That is the easy part. The difficult part is designing a business that is built to last.
A business needs both short and long term goals. You need to understand not only how to start it, but how to maintain the business and the early momentum, if there is any, that you have achieved. I designed this website to help other online business people to find way to grow their businesses.
Let’s look at a few goals that you have started with.
Building a brand name so that your business will become known to the general public.
Reaching a broader customer base through advertising such as email marketing.
Earning money. I not sure that all of you are aware of the fact that most businesses exist to earn money. There primary goal is cash flow. It should first pay for its existence. It has to generate enough cash to cover hosting fees and the cost of domains and advertising. Next it need to put money in your pocket. The site that you are visiting right now has a number of ways that it covers the cost of its existence and this is not even a store site. This information site pays for itself through adsense revenue. Through commissions from those who have signed up for hosting packages through hostgator and purchased domains. It also puts money in my pocket through the sale of my ebooks. Ebooks are a fantastic way to generate extra income from the written content at your site.
My advice for you is to take a day and consider what are the core business goals of your website or online business. Work or refocusing those goals if you are not earning the cash flow that you believe that you should.
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Who are you?
What do your sell?
What do you wish to sell?
If you operate an online business then I have news for you. You are a salesperson. Your job is to sell. It does not matter what you are selling. Selling is what you do. Some call it marketing and you can call it what ever you wish, but selling is what it will come down to.
You could spend the next few weeks or even months reading articles, watching videos and talking to those who have traveled this road before you. You can do all of these things, but in the end it will come down to you having to endure the learning curve of how to sell what it is that you believe in.
It could be information.
It could be books.
It could be digital downloads.
It could be tee shirts.
What it is does not matter nearly as much as that selling is the name of the game. You learn to do this by the act of engaging with the public. Social media, paid ads or email marketing. The path that you take does not matter nearly as much as that you do it each and every day. You show up to your online business as you would a brick and mortar business with two goals in mind. Find the customer and make that customer yours.
You came here to learn about running an online business. If you can not do the selling part nothing else matters. If you have ever watched Shark Tank you hear the same question over and over. What are your sales?
Sales?
You have to sell to earn a living. The most amazing product on earth is worthless without this part of the processes. The iPhone is the greatest item in the history of sales. It sells itself at this point.
Perhaps you have something that will be bigger than the iphone someday, but you will never get rich if you do not master the art of selling first.
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-Whenever you find yourself on the side of the majority, it is time to pause and reflect.- Mark Twain
During the course of your business career you may build a team or many teams to help you to achieve your goals, but you will always be a solo performer. To alter that quote from the Godfather, it is personal and it is strictly business. You must look at your business as being all about you. Your drive, your dream, your determination to achieve you goals against what real does amount to the entire world. It may not be that way, but you have to look at it that way.
Running a business is a choice. This choice is made by a single person.
The type of business that it is was a choice made in the end by one person. Yes you may had asked others for input. you may have done a great deal of market research before coming to a decision, but in the end your business was a solo creation.
How you run your online business is also a series of day to day and moment by moment choices. Once you accept that it, for better or worst like a marriage, will always come down to your commitment to the business and the course that you have charted for it you will be well on your way be being a success business person.
Enjoy this time in your life. Going from building a business to having a successful one is where most of the fun occurs. Do not focus on the destination, focus on the good times that happen along the way. That is part of the reason why you wanted to be your own boss. Why you started your own online business.
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“Nothing is as important as passion. No matter what you want to do with your life, be passionate.” -Jon Bon Jovi
Businesses are the world’s most hidden love stories. The ones that endure over the long term are those businesses, whether online or brick and mortal, that are the great loves of the owner’s lives.
How often has it been said that you are married to that business or that business is your baby?
This is why businesses fail for the same reason that marriages fail. They fail because the ones involved are just going through the motions. They are phoning it in rather than committing to doing their very best each and every day. This is the case of once you have him or her you start to take them for granted. They or in this case your business will always be there, but just like in any other type of relationship it is a thing that evolves over time. You have to adjust day by day. Adding new elements and removing those that hinder growth.
For the last few months I have taken my online business for granted. The websites like this one I have hardly touched. I allowed them to run on autopilot. That was part of the original design and I am proud to say that they were able to survive on their own and send money home each week, but they have not grown. Like any other relationship only with care and attention can growth continue.
Today I would like for you to take a few minutes to look at your business. Try to be honest with yourself. Answer the hard question and accept the answers that come back. Are you and your business in a thriving loving relationship or is the relationship on the rocks?
“Chase the vision, not the money, the money will end up following you.” —Tony Hsieh, Zappos CEO
You have a vision of the business that you wish to create. You know what it is that it is suppose to do. How it is suppose to do this and how quickly it is suppose to do this. You know what this business, whether it is an online business or brick and mortar, is suppose to provide as a return on the investment of your time and effort.
This is the difference between being someone who goes out to buy a business and an Entrepreneur. The entrepreneur is someone who is pursuing a dream or a burning desire rather than a pay check.
The entrepreneur is a world changer. Perhaps you will not end up changing the entire world, but you can change your world. You can become the person that you have always believed that you would become through the creation of your business.
The form and scope of that business is going to be largely up to you. Bill Gates dreamed up microsoft. Harland Sanders had a unique recipe for fried chicken that has become the chain now know as KFC. The shape that your dream will take is in your hands.
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Most, if not all of us, began life as an online seller at Amazon or Ebay. I learned a great deal there and I have to admit that if not for their business practices I might not have ever grown as an online business person. I might have stayed there, happily selling. Believing that I was actually in business for myself rather than being nothing more than an employee of the company.
So many of us who have moved on to build our own online businesses have done so because of ebay suspensions or restrictions. I wish I knew what I know known when I started. I am going to offer you guys a few pieces of advice and it your take this advance then you will be prepared for the day that ebay or Amazon changes the rules and you become a victim of these changes.
First thing that you need to do is learn to keep proper records. Keep the names addresses and emails of every single customer who purchases from you. This is list building.
Secondly you need to build yourself a website. A website that mirrors Amazon or Ebay. A website that features all the items or services that you have to offer. This website is your actual business and your job from that point on is to feed it new customers and to do everything possible to retain the existing customers.
The third thing that you must do is to grow your business through adding new products and services to your business. The best way to do this is to visit sites like liquidation.com, government auction.org and varies wholesale overseas sites such as lightinthebox.com.
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“Innovation distinguishes between a leader and a follower.” – Steve Jobs
Sooner or later every one of us who own and operate an online business is going to have to deal with opening our own store front. Some of us have store fronts open at over a dozen online sites. You could have one at Ebay, Amazon, Ecrater, Ebid, and any number of others. I have one on more than one facebook page and a few of my blogs. Store fronts are important. You would not open a brick and mortar store without including a counter and a register so why would do so with your online store.
How do you add a store front or checkout to your own website or blog?
The answer is that you can do it by adding a simple buy now button from paypal or you could do something more permanent and something that would offer your customers many different options to pay for your item and/or service. The best business practice is to allow your customer to pay you any way that they wish. Some want to use the debit or credit card. Many people have issues with paypal. Frozen accounts and restrictions have left them in search of other methods to pay for online items. Installing one of the top online checkout systems to your site would be the best way to go. Try some of them out until you find the one that suits your needs the best. Many of them offer free trials.
“Don’t be afraid to give up the good to go for the great.” – John D. Rockefeller
Running an online business is like running any other business it is about trial and error. If we are not trying new things then we are not trying hard enough.
That will be it for today. Please take a moment to like this post on Stumbleupon.
Good luck and have a nice day.
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