The Business of Decision Making
-Tom Hanks’ Character in You Got Mail. “The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. So people who don’t know what the hell they’re doing or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self.”-
Not everyone can make a decision and that is why not everyone can own and operate their own business. You have a business. You were able to make that one decision that has led to many more decisions that got you to the point where you are now.
The question is, “What happens next?”
This question comes up more times than we can count during a given day. We make so many decisions that we have reached a point where we only notice the big ones. I am here to argue that no one decision is any bigger than another. That every decision we make is equally important.
A so-called small decision can lead you to the thing that will change the life of your business forever. The difference between those who make it and those who look back to an opportunity where they could have made it usually comes down to deciding whether or not to take a risk and it is not usually a great financial risk. The risk is usually in time spend and trust me I know how precious time is in the life of a business person. The second risk is in committing to a learning curve.
The reason that you are here reading this is that you are ready to be talking into making a decision and I am not going to try to do that. Instead I am going to suggest that you backtrack and look at recent opportunities that you bypassed.
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