There is more to running an online business than just building a website and filling it with items and information. Your business is only as strong as the following that it can generate.
You need others to know about your business and the brand that you are trying to build. You need your customers to tell future customers about the business. You need the world to know that you exist.
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There are thousands of way to do this.
Today I would like to suggest to one one of the most cost effective ways to get the world out about your online business.
You can do it through press releases.
You do not have to have a degree in journalism to do this yourself. Once you learn the basic format of a press release you can knock one off in less than an hour the first time around. You can hire others to write them for you. You can get this done at the site Fiverr for five dollars. There are free services to release them along with great pay services. What you choice to use will largely depend upon what it is that you need the release to achieve and how many people that you wish to reach with the press release.
Below is a quick video on press releases.
You can test out a trial at this link for the next two weeks.
If you are familiar with marathons then you know that no one has ever gotten out of bed one morning decided that they were going to be a marathon runner and a day later they are not only running in one, but completing it.
Twenty six miles.
Think about that.
It takes months if not years to build your body up to the point where you can run one of these events from start to finish.
Running a successful business is no different. You have to build your endurance levels. When learning to run you expect that pain and set backs will be part of the territory. Why would it be any different for those of you who wish to run a business?
The day will come, after weeks or even months, when you are running your business smoothly. You are now one amongst many racing toward the finish line. You are a member of the pack and you will finish the races sooner or later. Winning it is of course something that you have never taken seriously. People from all over the world are competing with you. How could you ever hope to beat them.
You can, because you must.
Winning is why races are run. You are here now because you want to improve. You want a bit of inspiration. You want to hear that the finish line is the property of no one. The trophy does not have a name on it before the race is won.
Your online business can be the biggest and the best on earth. The size of your business and the impact that it will have on your life is up to you. The winner of this race is largely a choice that you will make with the decisions you make and the daily effort that you are willing to put forth.
Good luck and please take a moment to share this post and to check out my new ebook. You will find an image link below.
Face it, social marketing is become more and more a part of the online business world. You may not be good at it, but you are going to have to do a little of it or else your business is going to suffer.
Normal I would recommend using an online service that promotes your business through email marketing. Today I am going to look at something easier and you can do yourself. It is sort of set up and go.
The thing that I am going to talk about today is called Onlywire. It is a one stop shop of sorts that redistributes your content online. It does this be connecting all of your social media platforms. You post on any of them and then it is re-posted on all of them.
Why would you want to do this?
First it allows you to personally reach more people.
Second it will boost your SEO. This re-posting gives you back links and back links rise your google page ranks. The higher you are ranked the more visitors you will receive.
I have always tried to be a do it myself kind of guy and if you are the same then this Onlywire can be a big part of doing it mostly yourself. You are doing the work and all that Onlywire does is turbo charge how fast it gets out there and around the web. It had done wonders for my websites. I run eleven separate websites and blogs and there is no way I could promote them all without a tool like Onlywire. Also the cost of using it can be as low as about seven dollars a month. And you can try it for the first month for absolutely free and unlike many services they really do mean free trial.
Today I would like you to visit Onlywire and give it a try.
Thank you for visiting my site, please take a moment to stumble us on Stumbleupon and to share this post with a friend.
-You can’t do today’s job with yesterday’s methods and be in business tomorrow.-
We must change and constantly alter the way that we do business to stay ahead of the competition. While always being aware that the competition is not just those who we are aware of, but those who are just starting out. They have probably looked at business such as yours and have entered the marketplace with new ideas and a willingness to exploit all the new business technologies that are available.
The problem with running a business that has been around for a while is that the greatest obstacle to change is success. If you have enjoyed a little success then you will be the one most reluctant to change.
I understand, why change something that is working for something that may or may not work better? Why employ the use of new marketing tools?
The answer to this is obvious. They work. Marketing techniques like social marketing and email marketing work. Email marketing returns over twenty-five to one on every dollar invested. Social marketing is a fantastic way of growing your business and building a brand name. Getting to know a customer on a one to one basis can really help your business over the long-term. When you really know a customer and stay in constant contact with a customer they become yours. Your customer, a customer who will advertise your business by telling others about your business. Telling about the qualities of your goods and services.
If this is not happening with your business then you need to make some changes. Go back to the beginning. Look at the business that you wanted to run and then examine how close you have come to building that business. What changed? Where did your go off course and why?
What good choices did you make and what wrong turns did you take?
Business, where it is brick and mortar or an online business, is about growth and change. Look at your business as a living thing and if a living thing is not constantly growing and changing then it is dying.
“I never fail. It’s just that the people around me succeed more than I.” – Carroll Bryant
You only have to live up to your standards of success. Others will spend time comparing you and your business to those around you, but this does not mean that you have to. Yes you are competing with other businesses, but you do not have to measure up to their standards. This is your business. You started it for a reason. You had a goal in mind for how much you wanted it to grow and how quickly. You had financial goals. You had targets in the area of sales and traffic. Your online business is your baby and no one else should be allowed to dictate how you are going to raise this baby.
I am not telling you to have no standards. I am telling you to have your own standards. I was once in a relationship with someone who constantly compared my progress as a businessman to others. I was pleased with my slow, but steady progress. My business was growing at the rate that I had expected. There were good days and bad days. I had expected this, but they had not. They had expected my business to be booming. For it to be a finish product in a matter of a few weeks when I knew when I started my online business was going to take more than a year to reach the level that I had envisioned. That relationship ended because of expectations. The good news is that I was right and now am very pleased with the level at which my online business has reached.
Do not allow others or the world at large to put undo pressure on you. Business is difficult enough without the added voices constantly whispering you are not moving fast enough. You are not making enough money. Block out these voices and keep moving forward. No matter what you have to keep your eye on your prize and not theirs.
Good luck with your business and please take a moment to share this post with others. I have a traffic goal for this month and I can not reach it without you guys telling others about my site.
“Luck is what happens when preparation meets opportunity.”-Seneca, Roman Philosopher
Maybe you have heard it said or even thought it yourself, If I get lucky my business will make more money.
Luck is what we make for ourselves. Luck is not magic. Luck is being prepared for that moment when hard work and planning meets with opportunity. We do not stumble over new business. We do not have new and loyal customers fall into our laps. Those new customers to our online businesses are something that we have planned for. We found ways to reach them and better yet got our existing customers to bring them in for us. We have provided great services which the existing customer has told others about. We have supplied world-class goods which the existing customer has told others about. When the new customer arrived to our store front we were ready to greet them. Ready to provide what they needed and sometimes what they did not know that they needed. You held onto their basic information after the first transaction and then found ways to market to them over time and by doing this you created a repeat customer.
What I am telling you is not something new. It is something that the experience of others have taught us all over time. You are going to have to work hard, but before this you are going to have to learn how to work smart. Wasted effort is worst than no effort at all. Wasted efforts kills time and time is the one thing that can never be replaced.
To grow your online business you are going to have to learn new methods. You are going to do some trial and error testing and then you are going to put into action what you have learned. The hardest part of this is just making up your mind to do it. Every great achievement in life usually begins with a simple choice made.
-“Early to bed, early to rise, work like hell, and advertise” – Ted Turner
Who knows about your business?
Are you getting the word out?
Do the right people know that you exist?
The right people meaning those who could be potential customers. Unless you are independently wealthy your business will not be able to exist long without them. Sure there are those customers who find you and the best thing that you can do is to treat them so well that they will tell others about your business and how it was to deal with. In other words the best way to advertise your business is to get others to do it for you.
This site is a business and the best way to grow it is to have you as a visitor to share my post and to tell others about this site. Then have that process repeat itself until this site is getting a flood of visitors. Those visitors sign up for the services that I promote or click on the google ads at google displays here and in my idea world I am a millionaire in no time. It sounds too easy, but it has actually worked that way for some who have started information based websites. What every your online business is you need to first do a great job at it so that your customers will advertise it.
Next you must advertise to these customers. I know that it seems strange to advertise to people who have already purchased something from you. Just look at it this way, imagine that you are running a restaurant instead the online business. The best customer for any restaurant is someone who has already eaten there. They know the quality of the food, drink and service provided. This customer will welcome hearing about something new that their favorite restaurant has to offer. A new menu item or a great upcoming sale.
The same holds true for your online business. Advertise to the existing customer first. Tell them about something new that your online business has to offer. Go out there and make them a returning customer through deals and email marketing.
Then after you have perfected this you will go out and get more customers through things such as social marketing. In the new world of online business social marketing is a great way to introduce yourself to new customers.
I know that you have a number of questions about what I have suggested. The most important one is why should you do this.
The answer is the only one that matters in the world of business whether it is brick and mortar or online business. You will do this things because you want to make more money. Because money matters. We want to grow our online businesses because we want to increase our cash flow. The only reason to increase our work load is to increase our bottom line.
I encourage you to do what it takes to generate more money. It is not being greedy and even if it was I believe that a great man named Gordon said that Greed is good. Let them call you greedy as long as they end that sentence with millionaire.
Let’s advertise and grow that customer base. Okay, could you take a moment to stumble us on Stumbleupon and to share this post with a friend.
Most of us never recognize opportunity until it goes to work in our competitor’s business.–P.L. Andarr
How many times during the life of your business have you looked back at an opportunity that you considered taking and did not only to see that they were taken by someone else and turned out to be a big success?
We normally kick ourselves for these mistakes and move on promising at the time that you will never make that mistake again. The next time a good business opportunity comes along you will jump at it.
The truth is usually the opposite. We make the same mistakes over and over again. If we are risk takers we take risk while if we are risk averse we find or create excuses to not do what in our guts we know is the best thing for our businesses.
I interact constantly with people who visit this site. I am often thanked by those who have taken advice found here or signed up for a service suggested here. I have yet to be told by someone who tried email marketing or social marketing that it did not work for them. I have yet to be told by those who tried some of the supply channels that I have suggested that it was not worth the effort.
-The sure way to miss success is to miss the opportunity. –Victor Chasles
Your goal as a business person should be to take advantage of every opportunity. Look at an opportunity that comes your way in the same way that you would look at a turnover in a football game. You have been given an extra possession of the ball. You have basically been given a free shot to score. When you decide to do nothing it is the same as deciding to kneel down on the ball when you are in the red zone. Why do you do this and then wonder later why is it that your business is not growing?
I can tell you that email marketing always results in turning a profit when done correctly. The only reasons not to try it is either you are too scared to do it or you believe that you are not intelligent enough to do it.
If you are scared I can not solve that problem for you. If you doubt your intelligence I can tell you that it is mostly point and click. The services do most of the heavy lifting. You started a business. You pay your own bills. You understand how online business works. If you were able to find this site and read this post you are easily capable of understanding email marketing and many of the other services I will suggest to you over the months and years to come.
Here is a basic tutorial on Email marketing. After it I will include a video about a service that I really like. They offer a free trial so you do not have to invest any money. If it works for you then and only then will you spend anything on the service and the average return on investment in the email marketing arena is over twenty to one.
Okay thank you for visiting. Could you take a moment to bookmark this post and maybe share it with a friend?
-Make your product easier to buy than your competition, or you will find your customers buying from them, not you.-Mark Cuban
The design of your site is important. It is like the entrance to a store. When a customer arrives they need to be able to find what they are looking for as quickly as possible. If they cannot they will quickly jump over on to another site.
Think about how often you have done this. You arrive at a web store looking to purchase something and you can not find what you are looking for or if you can you have to jump through countless hops to find a cart and to purchase the item.
Most online business people would suggest that you do not handle this aspect of your business yourself. They would suggest that you spend some money and have another service provide this for you. Yes I know that we live in a diy world. I am a huge fan of do it yourself, but in this case you should have others do it for you. When you are a small store you can do business out of a shoe box or a chase drawer, but as you expand you will purchase a register and then computerize multiple checkouts. That is the progression from store, to big store to department store to franchises.
You need to progress from simple buy it now button to professional checkout.
You also need to update the look and feel of your site as often as possible. If you run a WordPress site take the time to do the updates. It does not hurt and it can only improve the look and accessibility of your site.
If you have not built your first website then I would suggest that you do your research well. That you investigate what has worked for others. Spend time on Youtube and watch some tutorials from the professionals. Take advantage of all the free information you can obtain. Take advantage of all the deals that come your way during any given year. Always look to grow your online presence. Improve your hosting packages. Do keywords and domain name research so that SEO becomes easier. A good name for a website can generate a great deal of organic traffic.
-Every day, you’ll have opportunities to take chances and to work outside your safety net. Sure, it’s a lot easier to stay in your comfort zone.. in my case, business suits and real estate.. but sometimes you have to take risks. When the risks pay off, that’s when you reap the biggest rewards. Donald Trump –
Nothing is ever achieved by standing still except falling behind. You have started a business. The business is going well, but you have reached to point where you believe that if you tinker with it you many mess something up.
My question to you is this. Are you a business person or are you playing at being a business person?
A good online business person takes calculated risk from time to time. A person who has no clue what they are doing or how they got there in the first place sits on what has been done already and trust to luck that things will magically continue to work out.
Is that any way to run a business?
Is that what you have been doing?
Does that sound like a winning business plan?
If it does not then you need to investigate the options available to you and take the safest ones first. Learn through trial and error or better yet free trials and errors. There are so many services out there that can help you grow your business and add dynamic elements to your business. Many of them offer you free trials to see what their services can do for you. Why not take advantage of these services. Check them out and see if they improve your bottom line.
Allow me to introduce you to two services that offer free trials and can help to grow your businesses.
Both services are well-known and are used by thousands of businesses, maybe your direct competition uses some of them.
Okay I know that list building and email list sounds a bit complicated, but the truth is that most of us have vast email list to tap already and we are usually unaware of it. For every online sale you have made whether it is with Google checkout or PayPal or many of the other online payment services used, a record of the buyer’s email is kept. You can get those records from Google checkout or PayPal by clicking a few buttons.
Try a few services out and let me know how it has grown your businesses.
Good luck and please take a moment to stumble this site on stumbleupon, share this post with a friend and to add us to your google plus.
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