The two most difficult parts of running a retail business is finding a good location and getting quality wholesale supplies. First we are going to talk a bit about getting things to sell. You can do this the hard way by going the drop shipping route. I have nothing against drop shipping it is just that the profit margins are limited. Think of it this way that for every person involved in touching the item as it progresses toward the customer that person has to be paid. Just recall that age old saying in business, if you want to get rich you need to cut out the middle man.
The second best way to run a online store is to buy your supplies in bulk, package and ship them yourself. This is usually where the difficulty set in. Finding supplies who will sell you the hottest and most popular new items at your price is a challenge after all if it was easy to find these supplies for your online store then everyone would be doing it.
Let’s look at a video from a guy who can help.
Now you need an address for your store. A long time ago this would mean finding an actual brick and mortar building. That would have cost you thousands of dollars to rent or lease and a small fortune to buy. These days all we need is a domain name and a place to put it. Your domain name is usually a variation of the name of your business. Make it good and easy to remember. When people think of the thing that you sale your domain name will pop into their heads. If you sell burgers it should be something like burgers.com. Also keep in mind that there are .net, .info .biz and so forth. Take your time and do some research before making this pick. Location, location location is super important and your name is your location. I am recommending using Godaddy because they are the best, but you can feel free to pick another domain provider.
Now we must set up our basic website.
Thanks for dropping by and good luck with your online business.
-Make your product easier to buy than your competition, or you will find your customers buying from them, not you.-Mark Cuban
The design of your site is important. It is like the entrance to a store. When a customer arrives they need to be able to find what they are looking for as quickly as possible. If they cannot they will quickly jump over on to another site.
Think about how often you have done this. You arrive at a web store looking to purchase something and you can not find what you are looking for or if you can you have to jump through countless hops to find a cart and to purchase the item.
Most online business people would suggest that you do not handle this aspect of your business yourself. They would suggest that you spend some money and have another service provide this for you. Yes I know that we live in a diy world. I am a huge fan of do it yourself, but in this case you should have others do it for you. When you are a small store you can do business out of a shoe box or a chase drawer, but as you expand you will purchase a register and then computerize multiple checkouts. That is the progression from store, to big store to department store to franchises.
You need to progress from simple buy it now button to professional checkout.
You also need to update the look and feel of your site as often as possible. If you run a WordPress site take the time to do the updates. It does not hurt and it can only improve the look and accessibility of your site.
If you have not built your first website then I would suggest that you do your research well. That you investigate what has worked for others. Spend time on Youtube and watch some tutorials from the professionals. Take advantage of all the free information you can obtain. Take advantage of all the deals that come your way during any given year. Always look to grow your online presence. Improve your hosting packages. Do keywords and domain name research so that SEO becomes easier. A good name for a website can generate a great deal of organic traffic.