If you don’t drive your business, you will be driven out of business. – B.C Forbes

Nothing is easier than starting a business except failing with that business. Whether you have decided to start a brick and mortar busines or an online business the easy part will be starting the business. You can put up a website with a store front and call it a business in less than an hour. That is the easy part. The difficult part is designing a business that is built to last.

A business needs both short and long term goals. You need to understand not only how to start it, but how to maintain the business and the early momentum, if there is any, that you have achieved. I designed this website to help other online business people to find way to grow their businesses.

Let’s look at a few goals that you have started with.

Building a brand name so that your business will become known to the general public.

Reaching a broader customer base through advertising such as email marketing.

Earning money. I not sure that all of you are aware of the fact that most businesses exist to earn money. There primary goal is cash flow. It should first pay for its existence. It has to generate enough cash to cover hosting fees and the cost of domains and advertising. Next it need to put money in your pocket. The site that you are visiting right now has a number of ways that it covers the cost of its existence and this is not even a store site. This information site pays for itself through adsense revenue. Through commissions from those who have signed up for hosting packages through hostgator and purchased domains. It also puts money in my pocket through the sale of my ebooks. Ebooks are a fantastic way to generate extra income from the written content at your site.

My advice for you is to take a day and consider what are the core business goals of your website or online business. Work or refocusing those goals if you are not earning the cash flow that you believe that you should.

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-You can’t do today’s job with yesterday’s methods and be in business tomorrow.-

We must change and constantly alter the way that we do business to stay ahead of the competition. While always being aware that the competition is not just those who we are aware of, but those who are just starting out. They have probably looked at business such as yours and have entered the marketplace with new ideas and a willingness to exploit all the new business technologies that are available.

The problem with running a business that has been around for a while is that the greatest obstacle to change is success. If you have enjoyed a little success then you will be the one most reluctant to change.

I understand, why change something that is working for something that may or may not work better? Why employ the use of new marketing tools?

The answer to this is obvious. They work. Marketing techniques like social marketing and email marketing work. Email marketing returns over twenty-five to one on every dollar invested. Social marketing is a fantastic way of growing your business and building a brand name. Getting to know a customer on a one to one basis can really help your business over the long-term. When you really know a customer and stay in constant contact with a customer they become yours. Your customer, a customer who will advertise your business by telling others about your business. Telling about the qualities of your goods and services.

If this is not happening with your business then you need to make some changes. Go back to the beginning. Look at the business that you wanted to run and then examine how close you have come to building that business. What changed? Where did your go off course and why?

What good choices did you make and what wrong turns did you take?

Business, where it is brick and mortar or an online business, is about growth and change. Look at your business as a living thing and if a living thing is not constantly growing and changing then it is dying.

Tag: building a brand

Online Business Goals